Walk-in and phone enquiries moved from a paper register to a tracked list that turns into an admission.
Enquiries were noted in a register at the front desk. Whether anyone followed up depended on who was on duty, and there was no way to see how many enquiries became admissions.
Enquiries are logged with the detail the school needs, tracked through follow-up, and become a student record on admission without anybody re-typing the family details.
The school can see how many enquiries convert, and a follow-up no longer depends on who was at the desk that day.
Figures describe what changed for this institution. Your own results depend on your size, how you work today and which modules you switch on, so treat these as an indication rather than a promise.